The Magnitude methodology 

guarantees PROFITABILITY.

Achieving success of true magnitude is what the entrepreneur inside all of us wants. 


As you probably well know, and despite what many gurus of late would have you believe, this is not an entirely simple process.


A collaboration between three highly successful entrepreneurs from three entirely different fields has produced a formula for excellence previously reserved for high 8, 9 & 10 figure enterprise level companies.

empowers e-commerce brands to grow massively, rapidly, predictably

If you're at the helm of a 6 or 7 figure e-commerce business, looking to access new potential and profitably scale then allow me to walk you through the Magnitude Methodology as it applies to you.


Magnitude grants access to new potential by producing a robust & actionable strategic framework from which we can engineer optimal Commerce & Communication conduct within your business.


&

to magnitude in all things, that matter.

The magic occurs in our ability to ensure adherence to strategy at the tactical level.

ASK THE RIGHT
QUESTIONS

MAKE A
PLAN

STICK
TO IT

to put it simply

Keep scrolling to understand how the five stages of Magnitude will empower you to drastically scale your income & impact. 


Take a moment at each stage and consider how it applies to your world.

GLASS ELEPHANT

COMMERCE & COMMUNICATION

GROWTH IS BORN

at the
INTERSECTION

of

MAGNITUDE

commerce

communication

TOOLS

1) Articulated Story 

2) $100M Dollar Why


3) Organising Idea


Focus your reason to exist & align with THE market.

how

1

MEANING

Develop a purpose that resonates deeply with your market

and create a competitive advantage that is impossible to replicate.

Develop a $100M Dollar Why with respect for your story. Influence conduct throughout your business worthy of your $100M Dollar Why using your organizing idea.

PROCESS

Human civilization is built on stories. You must articulate yours in a manner that allows the market to engage with & ultimately choose you. 

Articulated Story

The reason you do what you do, if all goes well, should be worthy of producing $100 Million Dollars. Your purpose must be powerful and it must be defined, understood, taken seriously and broadcast internally / externally.

$100 Million DOLLAR WHY

This becomes your North Star. Your compass. Your organizing idea will cut through the chaos of indecision and allow you to make powerful decisions with agility, for better or worse, with respect for your story and alignment with your purpose. 

ORGANIZING IDEA

Meaning is the soul of your business. Harnessed correctly it will be your superpower. Magnetically attracting customers and motivating your team to perform at the highest level. Absolutely free & impossible to replicate. 


SUMMARY

The ability to scale massively.

RESULT

Construct a powerful connection to your customer.

2

MANIFESTATION

TOOLS

1) Product / Market Fit

2) Operational Infrastructure

3) Sales & Marketing Infrastructure

how

Ensure you take a powerful & efficient brand to market

and claim the extreme margin that exists in perceived brand value.

PROCESS

Utilize your Organizing Idea to make informed, agile & committed decisions on resource allocation across the key areas of your business.

RESULT

The ability to scale rapidly.

Achieving product market fit at a strategic level is the key to success. That is, an audience finding unique or significant value in your product. You will achieve product market fit by allowing the market to influence your decision making. Customer Centric businesses win. Always. Every time. Many companies are customer-centric but haven't got the toolkit or skillset to translate this into effective decision making so that it actually manifests within the infrastructure of their business.

PRODUCT MARKET FIT

1) Product Development
2) Supply Chain
3) Brand & Marketing Message
4) E-commerce Platform
5) Customer Service


A comprehensive analysis of the business from conceptualization of product to post-purchase follow-up & everything in between allows us identify points of leverage


Each component of these key areas must be reviewed & challenged utilizing your Organizing Idea to ensure they live up to your core message. There are opportunities to develop brand equity at every turn and the magic is in developing a blue print that prioritizes projects & action items with an asymmetrical upside (impact vs. cost). Implementation should then be planned across a series of manageable horizons.

Sales, marketing & OPERATIONAL Infrastructure

Manifestation is your physical form. This is where the rubber meets the road. All the meaning in the world is nothing more than a good story for mum unless you've got the chops to develop something tangible that can satisfy an underserved market. This module is about ensuring you have correctly prioritized available resource into the key pieces of infrastructure required to run your business with respect at all turns for your purpose. You must work with intention to manifest your unfair advantage.

SUMMARY

overheads, GROSS PROFIT, COST PER ACQUISITION, LIFE TIME VALUE,

conversion rate, average order value & return customer rate.

3

METRICS

TOOLS

1) Core Metrics

2) Growth Lever Metrics

3) Technical Marketing Matrix

how

Ruthlessly quantify & control the key driving forces within your business

to predict, understand and own your ability to scale.

PROCESS

Step 1: Understand the fabric of your E-commerce business to identify tactical growth levers.

Step 2: Test. Analyze. Learn. Implement. Iterate.

RESULT

The ability to scale predictably.

It's not enough to just understand these your OH, GP, LTV & CPA. You need to understand the driving influences behind them and that usually means digging beneath the surface. Identifying a leverage point & achieving a break through with any single one of these metrics can provide the platform for drastic scale.

CORE METRICS

Winning the war requires winning a series of battles - CVR, AOV & RCR represent the battles you must win. Measuring improvement in these three key areas from your tactical activities is highly important. Each metric operates synergistically and you will achieve the greatest net result by equal improvement across all three.

GROWTH LEVER METRICS

In a world over-populated by tactics, apps, platforms & technologies it's not a walk in the park making sure you have available resources prioritized and allocated correctly. Producing a technical marketing matrix provides a way to structure your investment into things like automated email marketing, up-sell infrastructure, re-marketing etc to influence the Growth Lever(s) that will make the most impact.

TECHNICAL MARKETING MATRIX

Metrics are the heart of your business. A deep understanding in this area is akin to knowing what makes your business tick. Real comprehension of your Core & Growth Lever metrics means understanding what drives them. Until you understand this, you will never truly have your finger on the pulse.

SUMMARY

Know your customerS intimately. Reach THEM efficiently.

4

MULTIPLICATION

TOOLS

1) Customer Demographics

2) Customer Psychographics

3) Agnostic Traffic Strategy

HOW

Empower your traffic strategy with tactical best practice & psychographics

to drive highly relevant traffic at the lowest possible price.

PROCESS

Construct your traffic strategy using the most lucrative platform(s) with marketing material developed directly from customer psychographic & demographic profiling.

RESULT

Realize your potential scale.

This data will allow you to understand who your customer is. Age, location, married... etc. This traditional data will allow you formulate the basis of your campaigns so that you're generally looking for the right type of person. 

DEMOGRAPHICS

This data will allow you to understand why your customer buys. Their hopes, fears, and lifestyle goals. This advanced data will allow you to craft marketing messages that connect with your customer & introduce your product to the conversation going on inside their head as a powerful solution.


PSYCHOGRAPHICS

Avoid having one of the traffic gods determine the fate of your business at all costs. Email, Google Adwords, Facebook, Instagram, Youtube, Messenger... They rise, they saturate, they lose efficiency. Don't get attached! Always be willing to move resource onto the platform that delivers the most efficient result. Maintaining a nomadic company culture of agility concerning the source of your traffic will inherently reduce the 'pain' of movement.

TRAFFIC STRATEGY

Traffic is the lifeblood of your business. And it's supposed to be expensive. Too often companies cover up an inefficient business with cheap traffic that invariably won't last forever. Before you go out and chase down as much traffic as you possibly can. Make sure it's the right type with Demographic Profiling, make sure you're sending the right message with Psychographic profiling & make sure you're buying it from the most efficient platform with an Agnostic Traffic Strategy.

SUMMARY

identify & eliminate vulnerabilities.

5

MONEY

TOOLS

1) Administrative Capability

2) Systems Management

3) Governance

how

Develop bulletproof administrative capability, systems management & governance

to protect everything that you've worked so damn hard for.

PROCESS

Ensure you make time & resource available to pay attention to the many necessary evils that come hand in hand with scale.

RESULT

Ensure long-term survival.

Perhaps the most notoriously underserved area of rapidly scaling E-commerce businesses and definitely the least glamorous. Regardless you will find your ability to grow with stability rests here. The depth of your financial reporting, the strength of your contracts & the quality of your hiring process... a few of the many areas that have brought down wildly successful companies.

ADMINISTRATIVE CAPABILITY

What happens if John gets hit by a bus? Well if you've got good systems management then Jane will hit the ground running off the back of your robust documentation. Maximise the value of your business by recording & process mapping key functions that make your organisation tick.

SYSTEMS MANAGEMENT

Developing an articulated board strategy is one thing. The ability to ensure this high level direction is translated & reflected in day-to-day tactical activity is a another. Your ability to govern the company and hold management accountable to strategic goals is crucial to SME's that are keen to drop that "SM" prefix.

GOVERNANCE

SUMMARY

Money is the brains behind your business. This is when you've got to make smart decisions with one eye on survival & one eye on the long-term. Developing the many facets of your admin / financial / legal / IT / systems infrastructure along the journey will serve you well. You'll find the best chefs clean up the kitchen (or have someone do it for them) while they're cooking. Not afterwards.

MAGNITUDE

A FORMULA FOR EXCELLENCE.

PRACTICING MAGNITUDE

we guaranteed Multi 6 Figure Annual Savings. 

we delivered.

Industry: Department Store Retail
Objective: Supply Chain Effciency

Bottom Line Growth Through Ops,

A Smith & Caugheys Story

Our logistics are now far more professional and disciplined, Supply Chain Solutions are providing expertise which we did not have previously.

Andrew Caughey - CEO

"

  • Highly effective inwards process
  • Control of your stock destiny
  • Highly trained Efficient workforce

RESULT

Magnitude for 8 Figure Retail Enterprise 

SUPPLIER COMPLIANCE

+22%

-50%

+7%

PROCESSING
TIME

INVENTORY
ACCURACY

ORIGINAL STATE

  • Disorganised Inwards Process
  • Inability to plan & forecast
  • Inefficient workforce

9,000 MILES. 484 content pieces. 6 weeks.

Industry: Luxury Vehicle Retail
Objective: Product Awareness & Education

An impossibly beautiful campaign,

The Ferrari N.A Story

Hyper-targeted, geographically specific content campaign to facilitate ongoing test drives across a network of 50 national dealerships and drive launch event attendance in 6 major markets.

  • One single hero marketing asset

ORIGINAL STATE

  • 484 integrated campaign assets 

RESULT

Magnitude for global brands

CAMPAIGN
ITERATIONS

EVENT
ATTENDANCE

OPEN RATE
VS. CONTROL

50

+55%

100%

LEADERSHIP

Magnitude in theory is a collaboration between the following three thought leaders.

E-commerce Genius

9 years experience


Sold 1/2 of first ecom company at 23 for $900k


Deep practitioner level knowledge of what it takes to conduct efficient commerce with digital techniques

Commerce

SIMON

Phillips

Business Leader

26 years experience


Founded 7 successful ventures across supply chain, IT & consulting.


Intimate understanding of administration & supply chain of companies at scale and what it takes to administer / govern them 

Command

BRAD

Lindsay

Communication

JACK

Butcher

Creative Director

11 years experience


Completed award winning work for major fortune 500 clients


Mesmerising ability to first articulate and then visually represent any given message with unbelievable efficiency

EXECUTION

Magnitude in execution is delivered by teams at the following three companies

Auckland, NZ 

11 Team Members

"To be free & succeed together."

Auckland, NZ

230 Team Members

""All for one & one for all. Best of the best or not at all."

Communication

Commerce

Command

Opponentco

Communication Engineers

GLASS ELEPHANT

Commerce Engineers

supply chain solutions

Supply Chain Engineers

New York, USA

6 Team Members

we are serve businesses at three stages.

funded start-up

$0 Revenue

A groundbreaking idea, real passion & the necessary funding to bring it to life.

medium size enterprise

$120k - $500k / month

An obviously successful enterprise looking for fresh thinking to unlock further potential.

small size enterprise

$20k - $120k / month

A proven model and desire to consolidate the business and achieve consistent long term growth.

While we are not in a position to assist those below $20k / month turnover right now, we are working on a self-driven interation of the magnitude methodology. Consume & absorb the minimum amount of content from the likes of us, Ezra Firestone, Digital Marketer & Sam Ovens (to name a few).

Execute & create at a 10:1 ratio and you'll be there in no time.

interested in our team helping you implement the magnitude methodology?

Hit the button below, fill out an expression of interest and if you qualify we will set you up on a 60 minute strategy consult with our founder & senior growth engineer, Simon Phillips.

MORE ON SIMOn...

Perhaps the reason Glass Elephant & Magnitude are achieving such profound results in their first year is due to the fact this entire concept is born of real experience by an entrepreneur in the marketplace.


A level of self-awareness uncommon for someone his age has allowed Simon to seek assistance & fill the expertise gaps that existed for him by enlisting the necessary high performers to apply their talents to SME E-commerce.


A common theme you'll hear from Glass Elephant clients is "Simon treats our business like it's his own". And it makes sense, because he understands exactly what's at stake.


Simon built the thing he wished he'd had whilst rapidly scaling an E-commerce business. That thing is Magnitude.

Meteoric early success with Fitness Apparel business 'Fitwear', including a near 7 figure share sale at age 23 is one side of the coin. 


Not having the full skill-set or maturity to handle the business during extreme growth, an eye-wateringly large net loss following the share sale and ultimately parting ways with the business is the other.

Simon has built very successful E-commerce businesses and knows the industry inside-out. He's highly passionate, knows what he's good at and wants to live in that space.